Defending champions the United States may have finished a dismal seventh in the Basketball World Cup in China, their worst finish in the tournament’s history.
But, basketball is still the second most favoured sport in the country, hence the huge amount of sponsorship plowed into the sport.
And Miami Heat, a three time NBA champions, are among the most well known brands in the USA.
So it was no surprise that when their stadium sponsors, America Airlines, decided to end their association with the team, there would not be any lack of takers.
The Miami Heat’s home stadium was named the American Airlines Arena, aka AAA, since 1999.
But no one would have expected an online porn site to come forward with a bid to rename the arena.
BangBros, a adult movie site based in Miami have put in a bid of USD 10 million for the right to rename the arena the BangBros Center (BBC).
It is highly unlikely that Miami Heat would take up the offer as it would certainly not be in line with the wholesome family image the sports wants to portray.
The USD 10 million bid is also far less than the projected worth of the rights. Cleveland Superlative Group, who handle the sponsorships for Miami Heat, in a statement to the Miami Herald earlier have indicated that the naming rights were worth three times the USD 2 million per year that American Airlines were paying.
Whatever the outcome, the adult movie site have leveraged the situation to promote their name with an unprecedented bid.
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